Data Analyst (CRM)
Descrição do trabalho
ABOUT US
We are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.
As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!
We are looking for a Data Analyst (CRM) to join our team.
- RESPONSIBILITIES
- Design and maintain integrated data pipelines combining CRM platform data (e.g., SFMC) with web analytics (Google Analytics) for unified campaign reporting.
- Analyze email marketing campaign performance: open rates, click-through rates, conversion rates, and revenue impact.
- Conduct A/B tests on email subject lines, content, and CTAs; analyze results to recommend optimizations.
- Develop interactive dashboards and reports (Tableau, Power BI, or Google Data Studio) that provide clear, actionable insights on campaign effectiveness and customer engagement.
- Collaborate closely with marketing, sales, and data engineering teams to understand data needs and support campaign strategy.
- Validate data quality and ensure compliance with privacy and security standards.
- Identify trends, anomalies, and customer behavior patterns to optimize marketing strategies and customer retention efforts.
- Support segmentation and personalization initiatives by leveraging CRM and behavioral data.
- Assist in the creation of customer retention models and customer lifetime value (CLV) analysis.
- Provide insights and recommendations to improve multi-channel marketing efforts and overall customer journey.
- Document processes, dashboards, and data definitions to ensure transparency and reproducibility.
- Mentor junior analysts on CRM data best practices and analytics techniques.
- QUALIFICATIONS
- Bachelor’s degree in Marketing Analytics, Data Science, Economics, Statistics, or a related field; advanced degree preferred.
- 2–5 years of experience in CRM analysis, marketing analytics, or data-driven campaign optimization.
- Strong knowledge of CRM platforms, preferably Salesforce Marketing Cloud (SFMC) or similar.
- Experience integrating marketing data from multiple sources (e.g., SFMC, Google Analytics, Google Tag Manager).
- Proficient in SQL and data visualization tools (Tableau, Power BI, Google Data Studio).
- Working knowledge of Python or R for data analysis and campaign optimization.
- Familiarity with A/B testing methodologies, segmentation, and conversion funnel analysis.
- Understanding of marketing KPIs: open rates, click-through rates, conversion rates, revenue attribution, engagement metrics.
- Awareness of data privacy regulations (e.g., GDPR) and best practices for data compliance.
- Strong analytical, problem-solving, and communication skills; ability to translate technical findings into actionable business insights.
WHAT WE OFFER
Remote Work Model : We continue to prioritize flexibility, boost productivity, and support a balanced work-life environment for our employees! To further strengthen our collaboration, we’re introducing one office day a month for our employees based in Lisbon. If you’re not located in or near a city with an NMQ office or co-working space, there’s no expectation to attend — but you’re always welcome whenever you’re in the area!
Meal Allowance : We provide a meal card of €8,32 per workday.
Private Health Insurance