Senior Marketing Analyst | Data Scientist

Descrição do trabalho

At Hostelworld (Permanent), in Porto, Portugal

Expires at : 2026-03-26

Remote policy : Full remote

WHO YOU'LL WORK WITH

Join a global company defined by innovation, collaboration, and professional growth. Our culture blends start-up energy with the maturity of a publicly listed business. We reward achievement and recognize the impact of our people.

As Senior Marketing Analyst, you’ll be a pivotal member of the Marketing Analytics & Insights Team, reporting to the Head of Marketing Analytics and working closely with our Commercial Growth teams. You’ll collaborate across Technology, Product and Marketing to drive business objectives.

A core responsibility for this role is to lead the analytics underpinning our “Marketing Mix Profitability & Allocation” initiative. You will play a key part in building the capability to identify our most and least profitable customer acquisition sources and optimally allocate marketing spend across web and social channels.

WHAT YOU'LL DO

• Marketing Mix Profitability & Allocation :
• Lead the strategic allocation of marketing budgets by applying data-driven methodologies to maximize return on investment (ROI) across channels.
• Utilize advanced analytics, attribution modeling, and customer lifetime value (CLV) analysis to identify high-performing segments, optimize spend, and ensure resources are directed toward the most impactful campaigns and audiences.
• Champion incrementality as the gold standard of marketing measurement—design and interpret experiments to determine the true causal impact of marketing activities, ensuring budget decisions are based on what genuinely drives incremental growth.
• Continuously monitor market trends, campaign performance, and evolving customer behaviors to inform real-time budget adjustments, balancing proven tactics with innovative and experimental initiatives.
• Collaborate with cross-functional teams to align marketing investments with business objectives, leveraging insights to drive measurable growth, efficiency, and accountability in all marketing activities.

• Business Forecast Modelling :
• Build robust forecasting models to predict sales trends, customer behaviour, and market dynamics, ensuring accuracy and adaptability.

• Customer Clustering and Segmentation :
• Apply advanced analytics techniques to segment our customer base, analyse behaviour and demographics, and uncover actionable patterns.

• Data Analysis and Reporting :
• Analyse complex datasets to extract insights, prepare clear reports, and present findings to senior management, highlighting key trends and opportunities.

• Process Improvement & Mentoring :
• Continuously improve data collection and analysis processes, implement best practices, and mentor junior analysts in analytics excellence.

Main requirements

• WHAT WE’RE LOOKING FOR
• 5+ years’ experience in marketing analytics, customer analytics, or data science roles.
• Deep expertise in marketing attribution, channel profitability analysis, and budget allocation modelling.
• Proven experience with multi-touch attribution, CLV modelling, CAC analysis, and incrementality measurement across digital channels.
• Strong commercial awareness and a drive to use data for tangible business outcomes.
• Advanced skills in statistical and mathematical modelling, with hands-on experience in marketing analytics platforms and tools.
• Ability to manage large datasets (structured & unstructured) with accuracy and speed.
• Excellent communication and influencing skills, able to articulate complex analytics to senior managers and stakeholders.
• Experience with leading technologies : GCP, Snowflake, Tableau, Vertex AI, Airflow, DBT, Fivetran, Hightouch, Twilio Segment.
• Relentless curiosity, creative problem-solving, and initiative.
• Process improvement and governance experience.
• Excellent storyboarding and presentational skills.

Benefits & Perks

• WHAT WE OFFER
• Competitive salary & benefits
• Enhanced annual leave plus 3 Wellbeing Days per year
• Paid family leave (maternity, paternity, surrogacy & adoption)
• Agile working (plus a Working from Abroad Policy!)
• Support for your ongoing growth & development
• Inclusive people policies (sickness, menopause, compassionate and fertility leave)
• A chance to give back to your local community with 5 paid volunteering days

OUR BEHAVIOURS

Grow others - We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team, together.